Moorcroft pottery was one of the most sought after pottery makers in their early days, so much that Queen Mary officially made William Moorcroft’s pottery the official “Potter to the Queen”, which was stamped on all their pottery.
The company itself was named after its namesake, William Moorcroft, who started the business after working for another potter in the late 1800’s. Around 1913 he was able to officially start his own pottery and he took some of his previous co-workers with him. His designs were very much a trade secret in the industry as many other potters would have loved to know how he was able to produce such colorful pieces.
William Moorcroft enjoyed much success until his death in 1945 when his son Walter took the helm of Moorcroft pottery. During the 40’s, 50’s , 60’s, 70’s and 1980’s the company continued to be successful. It was in the 1980’s though that the tables turned and part of the company was sold off. Because of this new business partnership, ideas of how to run a successful pottery changed and an attempt was made at mass producing pottery. Thankfully this change in direction that was brought on by the business partnership with the Roper brothers was not successful and they parted ways.
Walter finally retired from the company in the late 1980’s after many ups and downs in the pottery business but Moorcroft pottery was still moving forward with new designs and was still sought after by collectors. One of the reasons that Moorcroft has enjoyed success for such a long period of time is because of their unwavering commitment to quality. Those that understand and appreciate pottery know that Moorcroft pottery is made to the best standards and is not mass produced like other cheaper competitors. This is why Moorcroft pottery demands a price that can be well above other pottery makers.